Marketing digitally

PROJECT: MD-MARKETING DIGITALLY

Project 2018-1-TR01-KA204-059675

Key Action 2: Strategic Partnerships for adult education

Implementing period: 2018-2020

Project leader: Konya Provincial Directorate of National Education- KPDNE

http://konya.meb.gov.tr

Partners: The project involves 6 partners coming from 5 EU countries (Turkey, Italy, Germany, Portugal and Spain)

The project idea grew up combining two main considerations:

1) There is high demand for IT skills: in Europe, 756.000 jobs in the IT field are projected to be vacant by 2020 (Digital Agenda Scoreboard 2016). The paradox is that although millions of Europeans are currently without a job, companies have problems to find skilled digital technology experts.

2) During 2016, one out of five enterprises in the EU-28 made electronic sales. During the period 2008 to 2016, in the EU-28 the percentage of enterprises that had e-sales increased by 7 percentage points and the enterprises' turnover realised from e-sales increased by 6 percentage points.

Project objectives:

  • To develop digital skills and knowledge over the digital market to improve the capacity to adapting to changes in the labor market and society.
  • To develop training tools to provide high quality learning opportunities to the adults’ sector.
  • To foster awareness about adult learning contribution to promote productivity, competitiveness, creativity, innovation, and entrepreneurship.
  • To improve the quality and the international dimension of adult education staff.

Project results:

1) Curriculum for training of adult trainers

2) Curriculum for entrepreneur (low skilled adults)

3) Training materials for curriculum 1&2

4) An e-Learning platform and virtual digital marketing platform:

- e-learning platform: https://learning.marketingdigitally.net/

- Virtual marketing platform: https://vm.marketingdigitally.net/e

More information about the project: http://marketingdigitally.net

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